I'm Genevieve



As a former corporate executive, I had the privilege of spending my career working with the biggest brands in the world, including Accenture, New Balance, Delta Air Lines, Bank of America, FedEx, GE, Pepsi, Prudential, and Subway to name a few. 

My leadership has guided these brands through remarkable transformations, from reimagining their brand through compelling stories and award-winning customer experiences, to innovating their business model to stay relevant, and creating disruptive products and services that generate sustainable profit.

Now, I'm taking my 20+ years of experience growing billion-dollar brands to teach you the proven strategies (none of that fluffy nonsense I see in the online coaching space) that will help you build your brand so that it stands the test of time and generates sustainable business growth, without the guesswork or overwhelm.


Proven Results

I've launched products, services, experiences, apps, and brands with a track record of growing loyal customers and the bottom line.

Stand Out

I've helped my clients earn local and national attention by creating and scaling brand experiences that captivate their customer's attention.

Real Strategy

I teach and empower my clients with proven strategies and systems that work (no fluff here) and save you time in the process.


I get you out of the overwhelm and empower you to take control of your marketing with my step-by-step approach.

My Story

I've always been captivated by the intricate process of decision-making. This fascination led me to a career in marketing, where I could apply my curiosity, creativity, and analytical thinking, always asking 'Why?'

After my husband and I welcomed our first child, I found my career path shifting. I yearned for the flexibility to be home with my son especially during the early pivotal years while pursuing my passion to solve business problems, on my terms. This led me to start a coaching and consulting business where I could leverage my strategic and creative skills to help business owners and entrepreneurs realize their dreams.  

Like you, I, too, am walking this walk of building my own brand. I understand the mix of stress, discomfort, and overwhelm that comes with the territory. But it doesn't have to be this way with the right strategies and systems in place. 


Working With Me

Call me your reality check. I tell it like it is. I don't fluff anything. I push you to learn and grow in ways you didn't expect. And along the way, I help you get out of the tactics that are sucking you dry of time, to see the bigger picture and connect the dots that need connecting.

You get the most from me because I've got unmatched experience that stretches beyond just marketing, having trained under some of the biggest ad agencies, consulting firms, and brands in the world.

I'm a brand-builder, digital marketer, and strategist who's lived in the trenches of tactical execution. So, when it comes to navigating the ambiguity and overwhelm, you're in good hands.


In their Words

" I recognized Genevieve's name, having worked with her through our prior jobs, and knew I had to reach out. Her unparalleled wealth of experience and insightful guidance make her stand out in the coaching space.¬†Her exceptional ability to simplify complex concepts and turn them into actionable strategies sets her apart. She effortlessly distills intricate business strategies into understandable steps, making them accessible even to those new to the game.¬†Her Opportunity Assessment deck is nothing short of gold‚ÄĒa comprehensive tool that has transformed my approach to identifying and capitalizing on business opportunities. It's become my go-to resource, offering invaluable insights and direction.

Beyond her expertise, Genevieve's approachability and genuine investment in her clients' success foster an environment of growth and innovation. Her guidance has deepened my understanding of business intricacies and empowered me with the confidence to apply these concepts effectively. Please take my word for it: Genevieve is the mentor you need on your journey to success. "

- Tamara DeOrio, Founder, Today with Tamara

"Being an entrepreneur can be very isolating and very challenging. We are great at our ‚Äúcraft‚ÄĚ but we also wear many hats that we may not feel confident in.¬† How to properly market myself is one of them. I wanted to work with Genevieve because she has a wealth of experience in her field. An area that I needed much help, guidance, and improvement on.

Genevieve is a phenomenal listener. She really listens to what your challenges/struggles are and creates realistic solutions on how to conquer those challenges. She also has a very creative mind -- she helped me think of other business ideas, revenue streams, and approaches that I can leverage within my business. This was super helpful!"

- Katie Diehl, Owner, Diehl Nutrition

"Genevieve gets it!  I have had the pleasure of working with Genevieve at Coached by Genevieve.  I was not sure what direction to go towards next with our marketing, website, and branding.  She listened, understood, and provided great suggestions and guidance as far as direction.  Her approach was methodical, and her insight, spot-on.  Genevieve had spent her career helping large organizations thrive.  That experience flowed seamlessly to assist our small business.  Discussions were open and honest.  She helped us find our Why.  She introduced me to people she worked with, provided videos and learning materials to allow me to succeed on my own,  and was always a phone call or email away.  Her knowledge was current.  As we prepare to launch our new website and marketing campaign, her expertise can be seen.   For anyone looking for assistance, it will be well worth your time (and investment) to speak with Genevieve.  She cares, she gets it, and she wants you to succeed!"

- Aaron Raphael, CEO, Allan Chemical Corporation

"If you’re lucky enough to get some of Genevieve’s time, you won’t regret it. She is truly one of the kindest, smartest, most down to earth people I’ve ever met and I promise you’ll walk away with much, much more than you came with."

- Abby Katz

"After connecting with Genevieve through a networking group and learning more about her breadth of knowledge and experience in the marketing space, I knew she was the perfect coach to help me get on track. I highly recommend others to work with her as her expertise and perspective are unmatched!

- Nicole Baez

"Her sincerity and innate ability to authentically connect with people has made confiding in her the most comfortable, constructive experience. It’s thanks to her I have become a much more capable marketing professional and confident version of myself. The world needs more people like her."

- Steve Rizzo, colleague at Accenture

"One of Genevieve's greatest strengths is her ability to mentor and guide; she is concise and generous when it comes to sharing her expertise and those lucky enough to work with her invariably learn (and grow) in ways they might not have expected."

- Laurie O., colleague at Digitas

"Genevieve is an incredibly strategic, natural-born marketer who truly ‚Äėgets it'‚ÄĒ combined with a keen ability to wear many hats, lead her peers and adapt in a complex & ever-evolving digital media landscape. Her energy, positive attitude and passion for her client‚Äôs needs is contagious - and in return makes her extremely easy and fun to work with."

- Betsy H., partner at Twitter

"She is a digital marketer who gets it - gets the need to innovate in the ever-changing world of digital marketing, and gets how new technologies impact the way brands do business. She is dedicated and passionate, and was always a proponent of implementing new ideas to help her team reach their goals. Her deep knowledge of the industry was evident, and she is a hard worker with a vision, who fights to keep learning and improving."

- Melissa B., partner at Curalate